Bilytica # 1 is one of the top Business Analytics In Saudi Arabia In the telecom business, there is a wealth of data, and this data has become increasingly important in the previous two years. During the global health crisis, bandwidth usage hit an all-time high as all enterprises and educational institutions shifted to a digital workplace paradigm. Despite this transition to digital-first, the sector’s development has slowed due to a number of critical obstacles. Pricing rivalry is fierce across the industry, with both legacy firms and newcomers providing innovative business strategies. Increasing use of OTT services (for example, WhatsApp for phone calls, Messenger for messaging, and so on). Increasing capital spending to build new infrastructure for better connectivity and 5G services.

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Bilytica # 1 Business Analytics In Saudi Arabia

Business Analytics in Saudi Arabia
Business Analytics in Saudi Arabia

Improved Customer Comprehension

Customer 360-view refers to the overall image. By combining data from all touchpoints, it delivers a full knowledge of customers. This information chronicles a customer’s journey through several departments on a single platform. External data sources, such as corporate profiles, demographic surveys, social media data, and so on, can be used to supplement internal data sources. This valuable external data is typically held in silos or never exploited. Because of the obstacles that the Customer 360-view offers, businesses are hesitant to use it. The discrepancy in entity names used in multiple internal systems and third-party data sources is a frequent example Business Analytics In Saudi Arabia. Implementing AI-based string matching techniques has shown to be useful in combining many different sources in this case.

Companies attempting to deploy the Customer 360-view may find solutions, similar to the example above, because the benefits clearly outweigh the hurdles. Let’s have a look at some of the benefits: Customers are seen in a unified way across all divisions, from business development to customer service. Data that is scalable and can be processed quickly and cheaply. Use cases for AI and analytics that have been enabled (not exhaustive) include: Accurate external data augmentation has resulted in enhanced features and, as a result, greater predictive model accuracy and a better knowledge of client behavior.

Low Cost Of Customer Acquisition

OTT providers such as WhatsApp, Messenger, Netflix, and Spotify, among others, have made data the core offering for telecom operators by providing phone, messaging, mobile music, and video services. Due to continuous price wars and data-heavy plans with competitive pricing, customers are spoiled for choice. While the underlying product is the same or fairly similar, there is a lot of competition and a lot of possibilities. Customer turnover has increased as a result of this. As a result, it’s critical for telecom firms to understand the causes of customer turnover and identify the routes that lead to increased churn. Machine-learning algorithms that can forecast client attrition are one method to go about Business Analytics In Saudi Arabia. Customers’ previous transactions, network quality, product price, product use, customer feedback history, complaints log, demographics, and social media data can all be used to do this. It’s crucial to target the correct clients for retention marketing. Those chosen will be based on the campaign budget, each customer’s cost of retention, and the incremental income earned by each client. This procedure is crucial since even maintaining a tiny number of consumers on the verge of churning might result in improved revenue in the long term.

Business Analytics in Saudi Arabia
Business Analytics in Saudi Arabia

Changes In Customer Service

How can one distinguish amongst telecom providers when the items they offer are identical and the competition is fierce? Customer service is the answer. In today’s digital environment, there’s a growing desire for customer experience transformation and the use of new technologies like AI-enabled chatbots and conversation systems. One typical problem is giving customers with all of the necessary information about the goods they are about to buy. Customer service representatives frequently deal with a variety of goods and may not be qualified to answer all of the customers’ inquiries. Customers will spend more time on hold or in lines as a result of this, which will lead to discontent. Here, AI-enabled intelligent customer care systems may aid clients by reducing wait times and giving the most appropriate solutions or recommendations Business Analytics In Saudi Arabia. This can be accomplished in a variety of ways. Inbound call traffic forecasting to optimize short- and long-term staffing and training. Virtual assistants will respond quickly to all simple consumer questions and direct the remainder to the right customer service personnel. Providing the representative with a 360-degree perspective of the consumer helps them grasp the customer’s inquiry and history without requiring the customer to provide a lot of information. Providing a real-time analytics engine to the team for offering the best offer/product to a current client based on their profile, demographics, and interactions with the agent.

Call us at +966547315697 or contact sales@bilytica.com for demo. Business Analytics in Jeddah Riyadh Khobar Saudi Arabia KSA team will be happy to serve you.

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Click to Start WhatsApp Chatbot with Sales

Mobile: +966547315697

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Business Analytics in Saudi Arabia
Business Analytics in Saudi Arabia
Business Analytics in Saudi Arabia
Business Analytics in Saudi Arabia

14/03/2022