A/B & Multivariate Testing
A/B testing is a comparison of two pages to check which perform well. In technical language A/B testing is to divide your website traffic into two pages and then you observe the actions of visitor to know which page is yielding more conversion rate. It is done to raise site performance by evaluating browser engagement and time spent on pages. This testing allows you to optimize your website pages elements like heading, images, content etc. While on the other hand, in multivariate testing you test multiple variables without a large sample size. It enables you to optimize you web pages, raise standards of performance, reduce testing time, implement new designs and ideas and enhance conversion rates and page efficiency. Our testing and optimization team is always available for your support and help whatever is your testing technique.